Do's And also Don'ts Of Emailing Press Releases From A Media Professional
I'm a large follower of EMAILING news releases. Not only is email dirt cheap, however, e-mail can likewise commonly get you before editors a lot faster than routine mail or fax. Here's why. Media outlets like radio terminals, TV terminals, and also papers obtain a LOTS OF news release. During my 20 years working in radio and TV, we got bag loads of mailed press releases each day. Probably 90 percent of them came from politicians and also local university athletic programs. Their publicity individuals are told to send out a release a number of times a week-- whether they have any genuine information to tell or not. Subsequently, media obtain a release each time a congressperson assists somebody or an athletic field residence obtains a brand-new folding chair. Are these mailed press releases disregarded? You bet they are. Most go straight from the mailbag to the garbage. That has time to open 150 envelopes when the majority of them are pushing some tale you will never have the ...